Friday, March 27, 2009
New honda ad.....
Shot by Erik van Wyk, and written by Wieden + Kennedy Amsterdam.
The ad shows a vast grid of Honda’s new Insight model parked in the desert. The Insight is, the voiceover tells us, Honda’s new, “affordable hybrid” car. In the spot, each of the cars’ headlights act as pixels to perform an animated sequence.
Sunday, March 22, 2009
Saturday, March 21, 2009
Tuesday, February 24, 2009
SONY BRAVIA launch
Fallon launched the new sony bravia ad yesterday. The focus being the Bravia-drome (the worlds biggest ever zoetrope.)

The new spot follows Fallon’s earlier ‘Colour like no other’ campaign for Sony Bravia, which included the hugely successful Balls, Paint and Play Doh ads. The Bravia-drome spot moves away from colour to focus on motion, and the Bravia’s new Motionflow 200Hz technology which ensures a smoother picture than in conventional TVs.
To emphasise this smoothness, Fallon built an enormous zoetrope in Venaria, a town near Turin in northern Italy. The zoetrope has been causing a stir online for the last couple of months, with Sony posting films of it in action on YouTube while the ad was being created. The zoetrope presents a series of still images of the footballer Kaká, which when rotated (at speeds up to 50km per hour) and viewed through small slits on the outside of the zoetrope, give the illusion of being animated.

The new spot follows Fallon’s earlier ‘Colour like no other’ campaign for Sony Bravia, which included the hugely successful Balls, Paint and Play Doh ads. The Bravia-drome spot moves away from colour to focus on motion, and the Bravia’s new Motionflow 200Hz technology which ensures a smoother picture than in conventional TVs.
To emphasise this smoothness, Fallon built an enormous zoetrope in Venaria, a town near Turin in northern Italy. The zoetrope has been causing a stir online for the last couple of months, with Sony posting films of it in action on YouTube while the ad was being created. The zoetrope presents a series of still images of the footballer Kaká, which when rotated (at speeds up to 50km per hour) and viewed through small slits on the outside of the zoetrope, give the illusion of being animated.
Friday, February 20, 2009
IT GOT BANNED
Thursday, February 19, 2009
SCRATCH'N'SEE

Scratch 'n' See cinema sensory soiree 17-02-09
UK's first ever Scratch n Sniff screening, at the launch of jotta's pop-up craft fair last Saturday. That and gold foil dipped hot dogs, flavour tripping pills which saw punters sucking whole lemons and tasting sherbert, plus the range of aroma's concocted to compliment Peter Greenaway's The Cook The Thief His Wife and Her Lover.
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