The new spot follows Fallon’s earlier ‘Colour like no other’ campaign for Sony Bravia, which included the hugely successful Balls, Paint and Play Doh ads. The Bravia-drome spot moves away from colour to focus on motion, and the Bravia’s new Motionflow 200Hz technology which ensures a smoother picture than in conventional TVs.
To emphasise this smoothness, Fallon built an enormous zoetrope in Venaria, a town near Turin in northern Italy. The zoetrope has been causing a stir online for the last couple of months, with Sony posting films of it in action on YouTube while the ad was being created. The zoetrope presents a series of still images of the footballer Kaká, which when rotated (at speeds up to 50km per hour) and viewed through small slits on the outside of the zoetrope, give the illusion of being animated.
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